Təzə Bazar, the oldest market in Azerbaijan, has planned a large-scale reconstruction by 2024. While architects are shaping the future outlook of the fair in the center of Baku, our team focused on building a cohesive visual identity, including development of the new website.Striving to capture the essence of Təzə Bazar – its rich history, vibrant atmosphere, and diverse offerings – we were inspired by the architecture of the building and traditional Azerbaijani crafts. Our main challenge was to create a flexible design system that allows others to interpret, develop, and expand the style we've created for the market's virtual image.