Journal

Together with our partners and friends from Embacy and Kidults, we are announcing a series of one-day design conferences “Let’s Define”. They are dedicated to determining terms, tools, and buzzwords we use in slightly different contexts. During these events, we’ll exchange perspectives, learn from each other, and network with those who have similar professional interests.

The theme of the first meeting is "Let's Define: Design Concept." We've curated a lineup of speakers. Let's briefly introduce who will be speaking and what topics they'll cover.

Alexander Zagorsky, Design Director at AliExpress CIS, is ready to share his experience. In his talk, 'From Brand to User Interface: Aliexpress CIS' New Look,' he'll unveil the concept behind the redesign and discuss how to implement a good design into a super-mass product, along with many valuable insights.

Leading us to the crucial intersection of brand and digital design will be Carmen García Sanz, founder and CEO of Cocota Studio. Her topic is "The Intersection of Brand and Digital Design: From Concept to Experience."

One more lecture in the conference lineup: "Design Concepts: Conventions or Convictions?" by Danae Gomez Lois and Valentina Marun from the design agency “Vandals”. We’ll explore strategic design and innovation and discuss the interplay between traditional design and creative ideas that drive fresh design concepts. Besides the engaging talk, Danae and Valentina will participate in a panel discussion.

We look forward to meeting everyone in person. See you September, 16 at Ailaic, Passatge D’Utset, 14, Barcelona.

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