Inside The Games

Inside the Games is a global sports media platform covering the Olympic movement, major championships, and the stories behind world sport. The brief included both a new website and a full identity update — logo, colour system, and visual language.

The identity needed to feel energetic and immediate — suited to a media brand that moves fast and covers sport at the highest level. The colour palette — bold greens, pinks, and purples — gives the platform a distinctive presence, setting it apart from the more conservative aesthetics of traditional sports media.

The website was designed to handle a high volume of content across multiple sports and formats — news, analysis, blogs, and a sports calendar — while keeping navigation clear and the reading experience focused. The system scales seamlessly across desktop and mobile without losing its character.